what it is
The tarte™ limited-edition lights, camera, lashes™ platinum mascara + FREE charm from the #1 mascara brand* is a must on our wishlist this holiday season.
why we love it
Get the tinted lash serum mascara from the #1 mascara brand* with a FREE charm for the holidays. lights, camera, lashes™ platinum mascara works like a mascara, nourishes like a serum. It has 16 hour longwear, 24-hour flake-free & smudge-proof magic + sweatproof wear. Platinum Lash Serum Cocktail promotes stronger- & healthier-looking lashes. The bristle brush builds extreme volume, length & curl in every swipe. The FREE heart charm is removable to clip onto bags, keychains & more! Just bow & go™ with to & from tag on the box for easy gifting.
tartelette™ tested
- 100% said this mascara made my lashes look fuller & lifted*
- 100% said this mascara made my lashes more voluminous & curled*
- ophthalmologist tested + safe for contact lens wearers
skinvigorating™ ingredients
- Platinum Lash Serum Cocktail: biotin, peptides, green tea, avocado, jojoba & olive oils for stronger- & healthier-looking lashes
- vitamin B5: moisturizes lashes
- vitamin E: nourishes & conditions
- vitamin C: helps boost shine
- saw palmetto extract: helps support fuller-looking lashes
always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more
*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025
